As Published by Refinery29 on February 28, 2018 | Olivia Harrison — Megan Shea and Chip Heim are both food industry veterans. They met at the Campbell’s Soup Company, where part of their respective roles in marketing, innovations, and design involved regular research trips out into the world and into people’s homes and cabinets. In most cases, this gave them a chance to see what people really buy and how they eat versus what they might report back in a survey. It also gave them a shocking glimpse at the limited access to quality food too many people have. The latter is what directly inspired the pair’s new endeavor, The Soulfull Project.