Subaru of America, Inc. wanted to do something significant to celebrate the return of its “Share the Love” national event, an annual philanthropic initiative aimed at supporting charities across the country. But it needed a cause that all Subaru employees across the country could support.
The marketing team, led by Sandy Capell, Subaru’s manager of corporate responsibility and philanthropy, and Amy Strawbridge, promotions manager, selected hunger because it is a universal need across the country. As part of the event, the team designated food banks throughout the nation as program beneficiaries.
Subaru’s City of Camden headquarters selected the Food Bank of South Jersey as its hometown charity of choice. On November 15, 2018, a team of over 400 Subaru employees based in Camden donated and packed a record-breaking 6,600 KidzPacks in just two and a half hours. KidzPacks contain items that can produce up to four nutritionally-balanced meals and snacks for a child.
“We were thrilled to kick off Share the Love with a special event that combats hunger in our own headquarters’ hometown community,” said Thomas
J. Doll, President and CEO, Subaru of America, Inc.
While the project was an enormous undertaking, team Subaru pulled it off without a hitch. Food was delivered the day before the event and all food items were separated, organized and color coded. It was all hands on deck — employees were constantly packing, refilling and stocking.
“The energy in the room was unreal,” said Capell. “Every time a gaylord was filled, the team rang a cowbell. At one point, that’s all you heard.”
Capell added that this was one of the best events they’ve ever held in terms of impact. “Knowing that our efforts will support more than 160 children in Camden throughout the entire school year feels really good.”