Whole Foods Market Launches Feed4More Campaign

Donations from Whole Foods Market’s Feed4More Holiday Register Campaign to Benefit Food Bank of South Jersey

As Whole Foods Market shoppers prepare for their holiday gatherings, they are being offered the opportunity to help feed a local family struggling with hunger through the Feed4More Campaign. Proceeds will be given to Feeding America and passed along to the Food Bank of South Jersey, serving Burlington, Camden, Gloucester and Salem counties.

The campaign, which kicked off Dec. 4, will run until Dec. 17 at area participating Whole Foods Market locations throughout South Jersey. Whole Foods Market partners with Feeding America on the Feed4More campaign to maximize campaign reach, supporting both a local and national hunger relief effort. Local families facing hunger in the South Jersey community will be the recipients of donations through the Food Bank of South Jersey. All proceeds – 100 percent of donations – made through Feed4More at Whole Foods Market will be distributed to support to food-insecure families throughout South Jersey.

“We are grateful for Whole Foods Market in its launch of Feed4More, particularly at this time of year,” reports Fred C. Wasiak, CEO, Food Bank of South Jersey. “Whole Foods Market is a purpose-driven organization that is mindful of the communities it serves and, through Feed4More, reflects clearly its intent to truly nourish and support the people and communities is serves.”

During Feed4More, which is an annual holiday season campaign of Whole Foods Market in cooperation with Feeding America, customers of Whole Foods Market are encouraged to help support hunger relief in their communities by donating at the register.


The Food Bank of South Jersey (FBSJ) is the leader in providing safe and nutritional food to people in need throughout South Jersey. FBSJ distributes food, provides nutrition education and cooking courses, and helps food-insecure families and seniors find sustainable ways to improve their lives. Throughout 2018, FBSJ distributed 11 million pounds of food, including 75,000 after school snacks, 200,000 summer meals, 15,000 senior food boxes, as well as serving 95 health and wellness programs to more than 6,000 residents. Providing community impact through local support, FBSJ ensures that local donations stay local. FBSJ is a member of Feeding America, our nation’s largest hunger-relief organization. To learn more, visit www.foodbanksj.org.